Privacy Policy and Personal Data Protection

AYDA SAS (hereinafter referred to as Ayda) values the privacy of data and personal data protection for its visitors and customers. We are committed to providing the highest level of protection for your personal data in compliance with European and French regulations governing personal data protection.

For further information on personal data protection, you can also visit the website of the French Data Protection Authority, CNIL (

Who is responsible for processing my personal data?

Ayda SAS, with a share capital of €20,000, registered in the Commercial Register of Evry under number 812695203, and headquartered at 7 rue Montespan, 91000 Evry.

Why does Ayda collect my personal data?

The website primarily uses your personal data for the following purposes:

  • Order management and customer relations: We require information about you for order processing, including delivery, invoicing, and accounting. This also involves customer account management and customer service.
  • Payment for your orders: When you make payments on or, your payments are secure. Ayda does not collect your payment data. Your complete banking information is collected only by our payment service provider, which you select after order confirmation (Crédit Agricole via the secure E-transactions solution or PayPal) to ensure payment security.
  • Customizing our services and messages: The data collected allows us to enhance and personalize the services and communications we offer you. For example, we can send you personalized emails or recommend products similar to those you have previously purchased or viewed, which match your interests.
  • Website security: We collect certain browsing data to secure our services and detect, prevent, or trace any malicious activity or intrusion attempts or violations of our service terms.
  • Customer knowledge, website statistics, and performance: We may use data to better understand our customers or for statistical analysis of our website activity to improve the services we offer. This involves audience measurements, such as the number of pages viewed, site visits, visitor activity, and frequency of returns.

What personal data is collected about me?

The data we collect and process includes your name, surname, address, email address, password, phone number, connection data, browsing data, order history, preferences, interests, products viewed, delivery issues, and complaints. The mandatory or optional nature of the data is indicated during collection by an asterisk. Some data is collected automatically due to your actions on the site, while other information may be transmitted by partners.

When is this data collected?

We collect the information you provide when you:

  • Create your account on or
  • Place an order on or
  • Browse or and view products.
  • Contact our Customer Service.
  • Write a product review.

What communications might I receive?

  • Information and newsletters: Following your order, you will receive several emails to help you track your order or its execution (order confirmation, delivery information, etc.). These service messages are necessary for the proper execution of the orders you have requested. Receiving these messages is not linked to your choices regarding the receipt of newsletters and commercial offers.
  • Newsletter: After creating your account, you may receive information and Ayda offers through electronic communication (email, SMS, etc.) unless you have opted out. You can unsubscribe from our Newsletter at any time through one of our information and offer emails.
  • Telephone contact: If you have not opted out, our operators may contact you regarding order tracking or post-sale inquiries.

On what legal basis and for how long are my personal data processed?

Your personal data is retained for the time required to accomplish the objective for which it was collected, with durations permitted by law. After these periods, the data is deleted.

  • Information entered when creating your account is retained until your account is deleted.
  • Order data is retained for 10 years. Basket data is retained for 3 months.
  • Data concerning orders is retained throughout the subscription period.
  • Customer request data is retained for 10 years.

Who receives my data?

The data we collect may be transmitted to service providers (subcontractors) that Ayda uses to perform its services, such as order delivery, processing, payment, and marketing operations.

How can I exercise my rights regarding the use of my data?

In accordance with the French Data Protection Act No. 78-17 of January 6, 1978, as amended by the GDPR, you have several rights for managing your data. These rights include:

  • The right to object to the processing of your personal data.
  • The right to access your personal data that we process.
  • The right to rectify your data.
  • The right to erasure.
  • The right to data portability.
  • The right to limit processing.
  • The right to define guidelines for the conservation, erasure, and communication of your personal data after your death.
  • The right to lodge a complaint with the French Data Protection Authority, CNIL.

To exercise these rights, you can contact us:

  • By email or via the contact form